According to Gaming Intelligence which has been conducting a series of articles in serious UK successes and the sagas of some of the flops; unfortunately Bingo.com falls into the "flop" category for 2010. They have already been on two software platforms this year, with a change in early 2010 to the Unibet software platform. Now they go onto Virtue Fusion which is a subsidiary of Playtech - after their acquisition of this software developer and network in late 2009.

At the time of the change to Unibet, CEO of Bingo.com said he felt it was the correct decision and is still sticking to his guns regarding it as a transitional phase. UK online bingo players obviously did not feel the same and after the change over to Unibet; company profits in the second quarter of the year were down by a massive 71%. Although Bingo.com has probably one of the best names in the industry; whilst operating off the Unibet platform, players migrated away from the site in droves. The operator was not considered to be UK market focused, as UK online bingo players like to know they are getting good value for money. Promotions, bonuses and scheduled guaranteed jackpot games are what these players are looking for, the site for some stupid reason, did not offer many of these. This flirtation with "almost" disaster has hopefully been diverted with the transition to software which is reputed to be a "sure thing".